Based on class discussion and on the reading concerning organization by Rosenfeld and Morville I made the humane society website suitable for our target audience. I believe this is undeniably important when making any kind of argument (multimodal in this case). Our audience is young adults and families with children. For this reason we designed the website after this audience.
I didn't make any thumbnail sketches of my work like in the 2nd reading. However, we made mockups and then got feedback. This is even better because mockups are closer to the real thing than thumbnails are. Plus I am a horrible artist and the thumbnails would look terrible :)
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